With us you find the right agency partner!
Francis Drake maps the German agency landscape. The consultants navigate their clients using their deep industry knowledge and help discover the agency that perfectly matches their needs.Wirtschaftsforum.de
Welcome to Francis Drake!
FRANCIS DRAKE is your expert and consultant in the digital age if you are searching for just the right company for you from the torrent of advertising agencies.
With more than 40 years of combined experience in the communications industry, we find the agency perfectly tailored to you using proven and systematic selection procedures – across all industries and communications disciplines.
We are more than just a pitch consultant: our extensive consulting services respond to and solve all issues that you encounter when dealing with and in day-to-day business with agencies.
Here you can get an overview of our services and expertise. If you would like to find out more, call us at any time on +49 40 210 91 12 70.
We look forward to hearing from you.
Our expertise assures
We offer you extensive industry experience and know the German advertising agency market like the back of our hand. With us, you will learn what really makes agencies tick and gain important insights and key knowledge advantages. We will help you find ‘your’ agency from the immense torrent of agencies and communications service providers that come in all shapes and sizes.
You need to be sure that the contracts you conclude with advertising agencies meet all communications requirements and that all issues that can stem from working with agencies in day-to-day business are fully regulated.
We will answer all your questions regarding optimally structured agency remuneration in line with the market as a foundation for long-term and trusting cooperation with your partners. We advise you in all communications disciplines taking account of the selected agency contract and other framework conditions for all conceivable remuneration models.
It is important to always satisfy the increased and ever increasing requirements and challenges of a communications landscape that is becoming more and more digitalised as time goes on.
Our own experience in strategic brand management on the agency side combined with the expertise of hand-picked strategy and brand experts experienced in successful cooperation ensure that you get the right answers to all questions.
When public institutions, associations or companies are required to find your advertising agencies or communications service providers by means of tendering, they need to comply with a myriad of strict legal requirements.
With us, you will get answers to the questions of what needs to happen for communications measures and content to be released, how you can save time and costs and how you can sustainably optimise your budget while preserving various interests and intentions.
In large marketing teams or departments, employees do not always have the same level of expertise when it comes to working with their advertising agencies and communications service providers in day-to-day business. Allow us to assist you and make use of our long-standing experience on the agency side right at the interface between the customer and agency. Educate yourself and your team on all matters that concern communications regulations and principles of cooperation.
After a successful completion of our search for a creative agency, I would like to thank you very much for the professional support. From the long list of agencies for the structured preparation of the documents to the "Chemistry checks", you have more than fulfilled our expectations. Furthermore, the cooperation was always very constructive and cooperative - just as you would wish from a good Business relationship. I will recommend you in any case.
I would like to thank Francis Drake once again for the productive partnership and very professional cooperation. You transformed our complex job profile into a very focused and systematic selection process. You have surprised us through the whole process with a great range of highly qualified agencies, which are highly relevant for our task. Overall, you have saved us precious time and delivered excellent content results in a short time. We all look forward to working with our new agency. I am happy to recommend Francis Drake.
The "Principles of Cooperation with Agencies" workshop with Francis Drake has shown us what we should pay attention to when working with agencies in the future, how important it is to create liabilities and ambiguities to appeal. It has become clear to us how to negotiate and which rules to apply for professional handling on equal terms. Our conclusion – a successful event we recommend.
In general, I know a lot about the agency landscape. However, Francis Drake impressed me with their market and industry expertise. Based on clear decision templates, I was able to select three top agencies after the chemistry check for the upcoming pitch. All in all, Francis Drake saved me a lot of time, which I could use elsewhere. Thanks a lot for this.
From the determination of requirements, the market screening, the short-list creation, the detail selection, the chemistry check up to the final competition presentation, we were accompanied by you objectively and professionally. We were also able to benefit from your profound market knowledge during the subsequent contract negotiations. The entire selection process was structured, transparent, very efficient and to the utmost satisfaction in all project phases for all participants. Thanks to your help, we were able to find an ideal agency partner in a very tight time frame. Last but not least, working in partnership with you has been a lot of fun. We are happy to work with you again if necessary and recommend you further.
You brought us together with agency specialists (focusing on investment management communications) in an agency selection process tailor-made to our business needs, with whom we could start to work on an equal footing. As an "agency navigator", you provided us with well-founded industry know-how, a secure project, time management and exactly the agency that we would not have "discovered" on our own.
Francis Drake conducted a workshop in regard to the topic „Agency Landscape in Germany – How Can Marketing- and Communication-Departements find a Perfect Agency Partner in an Unclear Merket“. The workshop took place in context of my course „Brand – Marketing“ that is poart of the MBA program at FOM Bremen. The students were especially delighted about the profound approach to find the future agency partner among various others by using simple but highly efficient tools. It would be great to access Francis Drake’s Know how and competence during future events.
GET AHEAD AG is an established, medium-sized top executive search company based in Hamburg. After several years of deliberate communicative abstinence, we wanted to accompany the further development through PR measures. It was time for us to look for a suitable communication agency. Since we had a tight time frame, we brought a reliable partner in house. After an intensive workshop analysing the needs, Francis Drake set up a stringent and time-ambitious selection process. In the end we decided on an agency within the context of the chemistry presentations and with a manageable budget. Thanks again for your individual and competent advice. We look forward to working with our new PR agency and, whenever needed, accessing your services again at any time.
The cooperation was very pleasant and productive. Our goals and all our communication issues were understood by FRANCIS DRAKE so we got a very individual selection process.
After having never been completely happy with our self-researched agencies of the past years, we wanted to rely on the experience and the market overview of "insiders". In the process with Francis Drake many exciting agencies were introduced to us that weren’t aware of, but all fit our briefing. In the final selection and decision we were advised professionally and objectively, so that we could make the right choice.
We came to Francis Drake on recommendation. Previously, we were in doubt about actually engaging in external consultation as our task and budget were relatively manageable. Despite all this, we had and have a high demand for quality and creation. Francis Drake provided us a perfectly organized selection process that was tailored to our needs and a selection process including advice and content support during the final contract and remuneration negotiations. We can highly recommend the services of Francis Drake to all who want to find a new agency quickly and individually.
Francis Drake has proven themselves as an agency navigator. For both catalog agencies and digital agency, Francis Drake has searched and found suitable partners for us. We were navigated through a perfectly prepared and executed selection process. We would happily resort to the help of Francis Drake again.
Your support and extraordinary expertise in our tender for a digital agency has been extremely helpful. Thank you very much for your excellent support! We will gladly work with you again at any time and recommend you.
If I had to sum up our selection process in one word, it would be "SMOOTH". Every day, I cope with a high workload, leaving little time for an agency selection. But thanks to your support, the selection process has been the only project that I have not had to worry about in its entirety. Everything was perfectly punctual and perfectly prepared. In other words, Francis Drake were the only ones in my Excel project list I never had to postpone.
Francis Drake has advised and supported us from the screening, through the selection of details to the chemistry checks, where we selected the perfect agency for us. We would always return to Francis Drake's services to get really good results. They think about everything and save valuable time for other important marketing tasks.
The pre-selection and layout of potential PR agencies for Miles & More was compiled by the agency navigator, Francis Drake, accurately, clearly and meaningfully. The agencies selected for the short-list presented themselves during the chemistry check in the second step - perfectly briefed and organized by Francis Drake. Incidentally, the agencies also reported that. And finally, we look forward to working with our favorite PR agency!
Francis Drake accompanied us in the search for a digital agency for the design and standardization of the Nordzucker Group website. Lüsebrink and Niemeyer distinguished themselves by a fast comprehension and a deep understanding of our requirements and a very accurate implementation in the briefing of the candidates. Their very good knowledge of the industry led to an efficient selection process. In just a few steps, we have found an agency that meets our technical requirements and confirms the selection process in cooperation and personal "chemistry". We have always been well advised and supported by Francis Drake and we can recommend Francis Drake.
From the consultation on the agency selection to the chemistry checks and the preparation and follow-up meetings, we felt competent and professional accompanied. The wide range of contacts in the portfolio of Francis Drake helped us to find the right creative agency for us despite a tight schedule. Particularly valuable were the Chemistry Checks, where we had the chance to personally get to know our favorite agencies. After all, in a good business relationship, it’s not only the results that must be right - but also the chemistry.
They did a great job. Each of the agencies would be a great addition to Pierre Fabre's dermo cosmetics.
FRANCIS DRAKE supported us in the search and selection of a new full service creative agency, as well as in the development of a state-of-the-art agency contract. We were glad to have the two consultants, Jörg Lüsebrink and Christian Niemeyer, by our side. Their market overview and in-depth industry and agency insights helped us a lot with the decision. We would use the services of FRANCIS DRAKE at any time.
In search of a new B2B agency, we quickly realized that the agency landscape is a broad field and the competences of individuals are hardly comparable. With Francis Drake's insights, we quickly got an overview of matching agencies that could cover our very diverse needs and markets. From the requirement profile through the selection of details to the chemistry checks, each step was very well structured and well organized in terms of content. The agency selection process was a complete success and the support for the agency contract was very helpful as well. Many thanks for the excellent organization, the solution-oriented process support and the partnership-based cooperation.
Thank you very much for your professional and structured support for this year's agency search!
The task? Ambitious. The timing? Athletic. The result? First class! Not only did we have a very specific job profile which shows what our new media agency should do, but also extremely little time. A job for real specialists. From the first approach to the task to the development of the requirement profile to the screening and the production of the longlist, we always had the perfect partner at our side. In doing so, Francis Drake was not only characterized by a structured, fast and, above all, purposeful project work. Also, in terms of interpersonal matters, you always had the feeling that you had, not only a professional business partner, but also a good friend for the joint task on board. Thanks to Francis Drake. If you are looking for a new agency, I can only recommend one thing – pick up the phone and talk to the buccaneers of the Waterkant.
Thank you for the support and assistance in choosing our future agency. That was very helpful for us and we think we made a good choice. We are happy to be your reference.
In the context of our urgent task to make the need for nature and environmental protection in society even more understandable, Francis Drake has supported us very successfully in the search and selection of an ideal agency for us and our requirements. The understanding of the task, the comprehensive market overview and the independence and objectivity in the consultation have led to a selection of suitable agencies, which has not made the decision easy for us, but has in the end led to a very promising result.