We find you the right agency parter


Francis Drake is a consultancy that offers companies that actively conduct advertisement a professional pitch consultancy in regard to the selection of new advertising agencies.

The link to Francis Drake.

Sir Francis Drake was an explorer, buccaneer and one of the first people to sail around the world. An excellent navigator, today he is still regarded as one of the most outstanding seafaring personalities. Navigation skills are also needed if, as a company in the advertising industry, you want to find the right ones from amongst the sea of countless communications service providers.

Francis Drake maps the German agency landscape. The consultants navigate their clients using their deep knowledge of the communication industry and discover the agency that meets the clients requirements perfectly.


Jörg Lüsebrink, 12 years of international professional experience as consultant and New Business-Expert, i.a. at AmmiratiPurisLintas, Springer & Jacoby International, Scholz & Friends, D’Arcy, Young & Rubicam, Grabarz & Partner and Leagas Delaney.

Longtime experience as Agency-Management Consultant, expert in the field of interbranch search and selection of appropriate communication partners for advertisers.

Due to his deep links across the whole communication industry he always has an excellent overview about things going on there. Nothing remains unseen by him. Therefore his clients often get important news regarding agencies, long before they make it to the specialized press – that’s one thing his clients value most about him.

In 2013 he founded FRANCIS DRAKE together with Christian Niemeyer.

Christian Niemeyer, 18 years of professional experience as consultant and strategist in well known German and international, owner-managed and Network-Agencies, i.a. at BLÖCK NAGEL, Heinemann Nagel Blöck, Selby Nolte DDB, hnb.communication.design, ROSEFISH\, TEQUILA\, DNS/DNSi, achtung!, endlichsommer and MyDeer/Zum goldenen Hirschen.

Longtime experience as Agency-Management Consultant, expert in the field of Agency-Screening regarding interbranch search and selection of appropriate communication partners for advertisers.

His longtime experience directly at the melting point between client and agency and the connected knowledge about fundamentals of collaboration as well as his expertise regarding contemporary agency- and reward-systems give his clients the feeling of certainly doing the right thing.

In 2013 he founded FRANCIS DRAKE together with Jörg Lüsebrink.

Our key services explained in 180 seconds


Based on our outstanding experience with agencies we are able to exactly estimate agencies efficiency. We know agency presentations and lineups, business activities and competences as well as agency models and fees by heart. Only we know how agencies really are.

That’s what distinguishes us from other competitors and offers our clients precious information as a solid base for a long-lasting and successful collaboration with a perfectly suitable partner at their side.

We always act upon the following principles:


Our clients get the security of circumnavigating all obstacles, challenges and problems en route to the right agency together with us.


Our clients receive objective, independent, comprehensive and sound recommendations that take into account the entire agency and communications landscape.


With our comprehensive cost-consciousness, we offer affordable solutions and are the right partner for companies of all sizes.


Our services can be individually tailored to the requirements of our customers.

Last but not least:

We only work for advertisers and thats why we are only paid by them. We strictly reject any kind of financial integration with agencies or communication suppliers.



Kornelia Peters, Vice President Marketing ARAG Versicherungen

After successfully finishing our search for a creative agency I would like to thank you very much for your professional support. Starting with the longlist of agencies, proceeding to structured editing of the papers and the successful chemistry checks in the end: Our expectations have been more than fulfilled. At every time the collaboration was constructive and cooperative – just like you would want a business relationship to be.

I will recommend Francis Drake in either case and would decide for them again if required.

Nadja D. Ohlendorf, Marketing Director Bonduelle

You enabled me and my team to transform our complex profile of requirements into a highly target-oriented and systematic selection process. During the whole process you have surprised us with an amazing scope of highly-qualified agencies which fitted our task exactly. Overall you have saved us a lot of time and delivered outstanding output in a very short time. After the Chemistry-Checks had taken place in the end we had to decide and have finally chosen Pahnke Markenmacherei, Hamburg.

We are all looking forward to collaborate with our new agency! I would recommend Francis Drake at any time and request their consultancy services again whenever needed.

Marco Behn, Head of Communication and Marketing Bremer Landesbank

The expertise-building-workshop “Principles of collaboration with agencies” that we conducted with Francis Drake showed what we should consider in future collaborations with agencies. How important it is to create commitments and address ambiguities. It became clear to us how you can (re)negotiate and which rules of thumb do apply for professional contact on eye level.

Our conclusion: A successful event, highly recommendable.

Christian Bauer, Marketing Director Central Europe Burger King

Basically I know the agency landscape very well myself. Nevertheless, Francis Drake impressed me here with market- and in-depth-knowledge of the industry. After the Chemistry Checks, I was able to choose, based on clear decision memos, three excellent agencies, for the upcoming pitch.

Overall Francis Drake saved me a lot of time I could use very well to complete other tasks. Thanks for your support.

Katharina Jessel, Head of Marketing & Sales DA Direkt Versicherung

Francis Drake has guided us in an objective and extremely professional way through the whole process: Starting with the definition of requirements, continuing with a market screening, the compilation of a shortlist, a detailed selection, the chemistry check and a pitch presentation in the end. During the following contract negotiations we benefited from your deep knowledge of the market. The whole selection process was structured, transparent and extremely efficient during all stages and for everyone involved – overall the process went to our complete satisfaction. Even though the time was quite limited we have been able to find an ideal agency partner with your help.

Since the collaboration was very cooperative we had a very good time working together with Francis Drake. If required we would definitely work with Francis Drake again and gladly recommend them to others.

Tobias Klein, CEO & Partner First Private Investment Management

During an agency selection process that was tailored for our company’s requirements Francis Drake connected us with agency specialists (with a focus on Investment Management Communication) we could immidiately start working with.

As an „Agency Navigator“ you found us exactly the agency we would not have found on our own by using your profound knowledge of the market and perfect project- and time management.

Dr. Udo Marten, Owner brand & value

Francis Drake conducted a workshop in regard to the topic „Agency Landscape in Germany – How Can Marketing- and Communication-Departements find a Perfect Agency Partner in an Unclear Merket“.  The workshop took place in context of my course „Brand – Marketing“ that is poart of the MBA program at FOM Bremen.

The students were especially delighted about the profound approach to find the future agency partner among various others by using simple but highly efficient tools.

It would be great to access Francis Drake’s Know how and competence during future events.

Matthias Zühlke, CEO GET AHEAD

GET AHEAD AG is an established, medium-sized Top Executive Search enterprise, based in Hamburg. After a few years of conscious absence from communications we wanted to support our future development with PR. Therefore, it was about time for us to find a convenient communication agency. Since we are very busy, we decided to take a reliable partner aboard. After an intensive workshop to define our requirements Francis Drake composed a stringent and chronologically ambitious selection process.

At the end of the selection process we decided for an agency based on Chemistry Presentations. We did all this with a moderate budget.

Thank you very much for your individual and qualified counselling. We are looking forward to the collaboration with our new PR-Agency and would get back to you whenever we need your services.

Beatrice Noffke-Kürten, Marketing Manager Gothaer Insurance

The cooperation was very pleasant and productive. Our goals and all our communication issues were understood by FRANCIS DRAKE so we got a very individual selection process.

Olaf Altmann, Head of Sales and Marketing Greenpeace Energy

We have never been completely satisfied by the agency choices we have made on our own during the last years. Therefore we decided to trust experts for our next selection since they have all the expirience and the market overview.  During the process we have been presented multiple exciting and interesting agencies by Francis Drake and all of the agencies actually met our requirements exactly.

During the final selection and decision we have been  advised professionally and objectively by Francis Drake what supported us in making the right choice.

Uwe von Spreckelsen, Centermanager HanseViertel & Anke Wallach, Head of advertising HanseViertel

We got in touch with Francis Drake because they have been recommended to us. Before, we were in doubt, if it was really necessary to work with an external consultancy since our task and budget were quite moderate. Nevertheless we had and have high demands regarding quality and creation. At Francis Drake we got selection process that was perfectly organized and met our requirements exactly. Consultancy and support in regard to content of the final contract- and fee-negotiations was included.

We highly recommend Francis Drake to anyone who is looking for the fastest and most individual way to a new agency.

Ines Bizi, Teamleader Marketing Services Hapag-Lloyd Kreuzfahrten

Francis Drake has proved it’s worth to us. 

They found a catalogue-agency as well as a digital agency that suited our requirements perfectly. They navigated us through a selection process that was perfectly prepared and conducted.

We would always come back to Francis Drake whenever we need their services again.

Astrid Walpert, PPO Category Manager C&TM & Sales Services Procurement & Purchasing Organization Germany JTI

Your extraordinary support and outstanding expertise has been really helpful during our bidding for a Digital-Agency. Once again we would like to thank you for your excellent support.

We would get back to you at anytime and recommend you to others!

Helena Babic, Head of Marketing DACH & Public Relation Europe, Africa & Middle East Region Personalised Imaging Kodak Alaris Germany

If I was asked to summarize our selection process in one word the one I would choose would be „SMOOTH“. I have to manage an extremly increased workload every day and therefore there is barely time left for an agency selection. Thanks to the support of Francis Drake the selection process was the only project I didn’t have to worry about. Everything was just excellent in regard to deadlines and the content was presented perfectly.

I would say they were the only thing on my To-Do-List I never had to postpone.

Axel Schröder, Marketing miaVILLA

When we faced the challenge to build and bring a new brand under the roof of creatrade Holding we searched for a catalogue agency with experience in synergetic use of Print and Online/E-Commerce. The consultancy Francis Drake supported us with this task and gave us a broad overview of the agencies that could match this task. Francis Drake has been at our side from screening over detail selection and during chemistry checks when we finally decided for the perfect agency.

We would come back to Francis Drake every time it’s about getting outstanding results in a short span of time, have everything thought of and saving time for other important marketing tasks.

Bastian Daube, Manager Strategic Marketing Miles & More

Even the pre-selection of potential PR-agencies for Miles & More was compiled with great accuracy and significance by Francis Drake.

The agencies we had chosen for the Shortlist presented themselves in a second step during Chemistry Checks – perfectly prepared and organized by Francis Drake. That’s what the agencies said as well.

In the end we are looking forward to work with our favourite PR-Agency.

Christian Kionka, Head of Communications & Public Affairs Nordzucker Group

Francis Drake accompanied us during the search for a digital agency to design and unitize Nordzucker Group’s website. Christian Niemeyer and Jörg Lüsebrink quickly captured our requirements and had a deep understanding of these as well.

They handled the briefing of suitable candidates highly professional. Their excellent industry knowledge lead to an efficient selection process.

In just a few steps we have found an agency that meets our requirements in regard to technical aspects and on a personal level: During our cooperation the „personal chemistry“ proofed the selection process right.

Thomas Fritzsche, Head of Marketing Oldenburgische Landesbank AG (OLB)

We felt competent and professional advised during the whole process: Starting with consulting and proceeding with agency selection, chemistry checks and ending with preparation an wrap-up of meetings. The wide range of contacts in Francis Drake’s portfolio helped us to find a matching new creative agency despite the tough timetable.

The chemistry checks were of great value since we had the chance to meet our favorites in person. In a good business relationship it’s not only the results that matter but also the chemistry between people.

Gaby Wurth, Director Marketing & Communication Pierre Fabre Dermo-Kosmetik

You did a great job. Each of the agencies would be a great asset to Pierre Fabre Dermo-Kosmetik.

Stefan Jungmann, Marketing Director Porta!

FRANCIS DRAKE has supported us in the search and selection of a new Fullservice Creative-Agency and the parallel development of a contemporary agency contract.

We were glad to have the two consultants, Jörg Lüsebrink and Christian Niemeyer, at our side. Their market outlook and their deep industry and agency insights helped us make the decision.

We would at any time revert to the services of FRANCIS DRAKE.

Sandra Gerber, Head of Corporate Communications RENOLIT SE

In search of a new B2B agency, we quickly realized that the agency landscape is a broad field and the competences of each agency are hardly comparable. With Francis Drake’s insider knowledge, we quickly got an overview of matching agencies that could cover our very diverse needs and markets. From the requirements profile through the detail-selection to the chemistry checks, each step was very well structured and organizes by Francis Drake.

The agency selection process was a complete success as well as the support for the agency contract.

Many thanks for the excellent organization, the solution-oriented process support and the partnership-based cooperation.

Cathrin Duppel, Head of Marketing Sekt & Wein Rotkäppchen-Mumm Sektkellereien

Thank you very much for your professional and structured support in this year’s agencysearch!

Ingo Barz, Specialist Marketing Campaigns Standard Life

Task? Ambitious. Timing? Very eager. Result? Excellent!

We not only had a very special profile of request regarding our new Media-Agency but we were also extremely short in time. A job that calls for experts. With Francis Drake we had the perfect partner at our side – starting with with the profile of request, continuing to screening and compilation of the longlist. Working with Francis Drake was characterized not only by structured, fast and target-oriented project work. Regarding the interpersonal relations, we always had the feeling to work with a good friend, not only with a business partner. Thanks for that, Francis Drake.

If you are looking for a new agency I can only recommend to give the guys a call.

Günter Tissen, CEO Economic Union of Sugar; Association of Sugar Industry

Thanks for the support and assistance in choosing our new agency. That was very helpful to us and we think that we have made a good choice.

We are happy to assist you as a reference.

Eberhard Brandes, Executive Council WWF

In connection to our urgent task to make the necessity of nature environment protection even more understandable for society, Francis Drake successfully supported us in finding and choosing an agency that fits our needs perfectly.

The understanding of the task, the complete market overview as well as independence and objectivity regarding the consultancy led to a selection of suitable agencies that didn’t make it easy for us to choose one.

In the end we came to a very promising result.

CLIENTS (Selection)



Still looking? Get in contact with us and we will navigate you to your desired agency.

Send us an E-Mail

53° 33´ N 10° 0´ O
FDR Agenturnavigator GmbH

Fon +49 (0)40 – 210 91 12 70
Fax +49 (0)40 – 210 91 12 88

Haus der Seefahrt
Hohe Brücke 1
20459 Hamburg